HOVERBOY
COCA-COLA AD
(1951)
It
seems if there was ever something to shill, Hoverboy would shill
it. From War Bonds
during the early 1940's, to "Wee
Wee Slugger" baseball bats
in the 1960's. But rarely was Hoverboy associated with as recognizable
a product as Coca Cola, as seen in this ad from 1951! Reminiscent
of the Coke
Santa adds, Hoverboy proclaims, "Everything's better... with
Coke!". A bold statement to be sure. However, unlike Santa,
Coke would grow increasing
concerned with it's connection to Hoverboy throughout the early
1950's, ultimately ending the relationship in 1955.
Another supposed ad produced was a partnership between Coke and
Camel Cigarettes which read, "Nothing satisfies... like a
Coke and a smoke!".
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